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Research papers

Sharpening the act

This paper outlines a largely personal view of the challenges facing marketing researchers and their colleagues in pharmaceutical companies and the actions that deserve priority. Preparation of the paper has been assisted by discussions with senior...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Author: John S. Burton
June 1, 1995
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Citation

Burton, J. S. (1995a, June 01). Sharpening the act. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/sharpening-the-act